Building Your Professional Brand:
Why Becoming a Topic Specialist Is So Important in the Age of AI
A "Success With AI" Online Workshop

OVERVIEW:

There has never been a better or more important time to grow your expertise and reputation as a topic specialist.

Large Language Models (LLMs) present an incredible opportunity to learn and to develop expertise, while also making it easier than ever before to turn that expertise into written content, in-person and online speaking and presenting, and even organizing professional and career-building events. At the same time, as good as LLMs are at creating compelling content, they lack the human traits of critical thinking and actual reasoning, making them great companions to a human expert, but not a replacement.

In this 90-minute session, I’ll provide you with a roadmap for creating and building a professional brand. Whether you are looking to grow within your organization, expand your professional visibility, boost your credibility, better position yourself in an uncertain job market, or start a side gig, I’ll help you develop a personal plan and find the confidence to do so.

SESSION OUTLINE:

Determining Your Expertise Area(s) With Help from AI

Brainstorming Niches
The Care and Feeding of Ideas
Learning in Conversation
What Is Your Unique Value?
Testing Your Idea

Developing Expertise with Help from AI

Deep Research Skills
Rapid Learning Opportunities
Customized Personal Learning
Narrowing Your Focus

Presenting Yourself With Help from AI

A Domain of One’s Own
Creating a Web Presence
Building an Email List
Social Media and Online Networking
Differentiating Yourself

Building Your Reputation With Help from AI

Curating Content
Blogging and Podcasting
Launching a Newsletter
Starting and Interview Series
Being a Podcast or Guest Speaker

Going Bigger With Help from AI

Creating a Webinar
Offering an Online Course
Hosting a Mini-Conference or Summit
Writing a Book

Growing Confidence With Help from AI

Determining Your Confidence Vulnerabilities
Shifting Your Mental Framework
Cognitive and Subconscious Programming Techniques
Building a Support Network

DATE:

Friday, July 18th, 2025 at 2:00 - 3:30 pm US - Eastern Time

COST:

$149 - includes live participation, any-time access to the recording, downloadable presentation slides and the chat log, and a participation certificate.

TO REGISTER:

Use the PayPal option below. If you have trouble paying through PayPal (you can use a credit card), please email admin@learningrevolution.com and I can send you an invoice for credit card or check payment.
Inquiries for group rates or any questions can also be sent to admin@learningrevolution.com.
Please check your spam folder if you don't receive your confirmation email within a day.

Steve Hargadon

Steve is the founder and director of the Learning Revolution Project and Library 2.0, the host of the Future of Education and Reinventing School interview series, and has been the founder and chair (or co-chair) of a number of annual worldwide virtual events, including the Global Education Conference and the Library 2.0 series of mini-conferences and webinars. He has run over 100 large-scale events, online and in person.

Steve's work has been around the democratization of learning and professional development. He supported and encouraged the development of thousands of other education-related networks, particularly for professional development, and he pioneered the use of live, virtual, and peer-to-peer education conferences. He popularized the idea of "unconferences" for educators, and for over a decade, he ran a large annual ed-tech unconference, now called Hack Education (previously EduBloggerCon).

Steve himself built one of the first modern social networks for teachers in 2007 (Classroom 2.0), developed the "conditions of learning" exercise for local educational conversation and change, and inherited and grew the Library 2.0 online community. He may or may not have invented an early version of the Chromebook which he demo'd to Google. He blogs, speaks, and consults on education, educational technology, and education reform, and his virtual and physical events and online communities have over 150,000 members.

His professional website is SteveHargadon.com.